What disaster could be more obvious than a natural disaster? Hurricanes, tsunamis, and tornados are all examples of disasters that will lead to disastrous results. Natural disasters will definitely have an impact on your direct mail campaign. You will likely see a severely lowered response rate which could cost you thousands of dollars. Predicting the […]
direct-mail, direct-mail-marketing, disaster-area, mailing, natural-disaster, usps
Let’s say you sent out 10,000 sales pieces, but where on earth did they go? And what condition were they in when they arrived? Unless you know for sure that they were delivered to the right place in the right condition, you’ll never know how to judge the effectiveness of your sales piece, your list, […]
mailing, monitoring, tracking
You could be seriously underestimating the effectiveness of your advertising program. How would you judge the results of a direct mail campaign? If you only look at your customers’ initial purchases, you are missing the big picture. An effective campaign brings in customers who remain customers. What is Lifetime Value? Over the years I’ve consulted […]
lifetime-value, LTV, tracking