Your House File Don’t ignore the people who have proven that they like you and want to give you their credit card number. These are people who have already bought from you and should be on your House File. Keep coming back to your House File with reminders of your products and services. Come up […]
back-end, customer-retention-path, customers, direct-mail, direct-mail-marketing, sales-funnel
Rick is a client of mine for whom I’m trying to help “crack the code” on direct mail for his Medical Clinic. I sent out a tear-sheet mailing for Rick last year with marginal results. He didn’t lose any money and he didn’t make any money. Actually, marginal results on your first mailing are not […]
direct-mail, direct-mail-marketing, mailing, testing
Did you hear the one about the direct mail marketer who sent out a piece with the wrong phone number? Sorry – there’s no punch line to this story. It’s just a very sad tale. Some lessons are just learned the hard way, but this one doesn’t have to be. Hopefully by reading this you’ll […]
direct-mail, direct-mail-marketing, printing, proofing, sales-piece, vendors
Your sales piece, going out into thousands of homes, represents you and your business. So, you want it to look its best. You’re depending on your printer to provide an attractive, quality product. So choosing the right printer is critical. You need to go through a certain procedure to make sure you select a printer […]
direct-mail, direct-mail-marketing, printer, printing, quotes, vendor