Whoever thought you could do so much with a simple postcard? Nowadays the options for postcard mailers have grown by leaps and bounds. But more options means more planning on your part. If you want your postcard mailings to make a huge impression and really get noticed, you need to explore all the possibilities that […]
direct-mail, direct-mail-marketing, personalization, postcard, purl, sales-pieces, types-of-mailings
I have worked with some of the most successful direct marketing companies in the United States, and have studied the operations of many others. Just as successful people have traits in common, the most successful direct marketing companies have something in common. They follow a specific “success formula” for making tons of money via direct […]
back-end, direct-mail, direct-mail-marketing, front-end, house-file, sales-funnel, sales-piece
Okay, so you just spent $3,000 on a direct mail campaign. The pieces are out the door, and you’re finished with the whole process. Now it’s back to business, just fulfilling all those orders that are about flood in. There’s nothing more to do with the mailing, right? Wrong. Now comes one of the most […]
campaign-results, direct-mail, direct-mail-marketing, lifetime-value, LTV, tracking
Critics will say that in the 21st century other methods of communication are more popular than physical mail. There’s e-mail and texting and Facebook ads. And then, on top of that we hear nothing but bad news about the state of the Post Office and how it’s losing money. It’s funny though. In spite of […]
competition, customers, direct-mail, direct-mail-marketing, mailing, new-customers
The heart and soul of your direct mail campaign is the sales piece copy. Writing brilliant, interesting, persuasive copy is not an easy task. And it’s often not fully appreciated by the people who pay for it. New mailers especially tend to focus on the campaign details of cost, scheduling, and locating mailing lists. Getting […]
copywriting, direct-mail, direct-mail-marketing, vendor