To get the most bang from your advertising buck, and find new customers who will stick with you, you need to send out very targeted mailings. You don’t want to send your mailings haphazardly to people in general. That would be a waste of money. You want to invest your money and efforts into your […]
customers, direct-mail, direct-mail-marketing, modeling, new-customers
Even if your business never extends across US borders, you can learn something from the sales techniques in China. I’m fascinated by China’s role in the world. They have a love/hate relationship with a lot of countries – especially ours. The US Trade Deficit reaches over $250 BILLION with China. We are constantly importing lower-priced […]
direct-mail, direct-mail-marketing, profit, quick-tips, sales
If you are better organized, you have a better chance of managing your time effectively. When I talk about getting organized people generally think I’m referring to a spick-and-span office with not a paper out of place. But my experience has taught me that a neat office is not necessarily a very organized office. If […]
direct-mail, direct-mail-marketing, get-organized, time-management
As direct mail marketers, we are always looking for ways to get prospects to open the envelope – and then actually read the sales piece. Sometimes our approach requires us to be a little more creative to grab the prospect’s attention. I want to share with you one method that I’ve used many times with […]
direct-mail, direct-mail-marketing, sales-pieces, types-of-mailings
It’s still hard to believe that the cost to mail a first class letter is 49¢. First Class mail sent in batches of 500 pieces costs 46¢ a piece. And the cost to mail a letter bulk rate has gone up to more than 30¢. Postage is one of the largest budget items for direct […]
direct-mail, direct-mail-marketing, mail-processing, mailing, presort, usps
One of the biggest complaints I hear from small business owners and entrepreneurs is … there isn’t enough time in the day to do everything that needs to be done! This is something I struggle with as well. There never seems to be enough hours in the day! Time is valuable. And it is something […]
direct-mail, direct-mail-marketing, get-organized, time-management
With growing awareness of environmental issues, and so much interest in businesses “going green” these days, the mailing industry has responded with a number of interesting alternatives and guidelines that cover every aspect of your mailing activities. I’m often asked the following question: “My retail business is very focused on being environmentally friendly. I successfully […]
direct-mail, direct-mail-marketing, environment, environmental-impact, mailing, printing
When I started working for myself, I soon realized I would have to put some limits on how much time I’d devote to my business. Without “regular hours” or a boss telling me exactly what was required of me, I was in danger of working 24 hours a day in an effort to meet all […]
direct-mail, direct-mail-marketing, planning, time-management
Funny boxes have been appearing everywhere: on ads, direct mail pieces, billboards, and I’ve even seen them on t-shirts. You may have also seen them on your boarding pass the last time you traveled by airplane. Those boxes are called “QR codes,” and many of you may already know about them and might even be […]
direct-mail, direct-mail-marketing, marketing, qr-codes, sales-piece