A number of years ago my wife Heidi ordered a down comforter from a catalog. She loved the style and quality of the comforter when it arrived. Of course, as a marketer I was very interested to see what would happen next. Sure enough, they started sending us a regular stream of catalogs and offers. […]
direct-mail, direct-mail-marketing, frequency, monetary, new-customers, recency, RFM-system, sales
There are tons of ways to get rid of a few customers, lower your income so you can pay less taxes, or prompt a “going out of business sale.” However, if you instead want to sell products and services, make more money, and grow your business, you should avoid driving you customers away. By knowing […]
customers, direct-mail, direct-mail-marketing, sales
Are you mailing to your most likely prospects? If not, you’re not using your advertising budget most effectively. You wouldn’t sell the same products – or even sell the same products the same way – to this couple as you would to a group of teenagers. With a direct mail campaign, you have the ability […]
competition, customers, direct-mail, direct-mail-marketing, modeling
They’re already waiting… If you have customers, you have a group of people with credit cards in hand WAITING to buy something from you. YOU MUST offer them something! If you don’t, it would be like you going to a store and seeing something that you’d like to buy, but when you went to pay […]
direct-mail, direct-mail-marketing, sales
Creating a good buying experience will make your customers come back to you over and over. If your customers are happy with their purchases and their overall experience, you’ll have no problem getting them to buy other products and services from you in the future. But if their experience was bad, they’ll most likely never […]
customers, direct-mail, direct-mail-marketing, lifetime-value, LTV, positive-experience, sales
To get the most bang from your advertising buck, and find new customers who will stick with you, you need to send out very targeted mailings. You don’t want to send your mailings haphazardly to people in general. That would be a waste of money. You want to invest your money and efforts into your […]
customers, direct-mail, direct-mail-marketing, modeling, new-customers
I have worked with some of the most successful direct marketing companies in the United States, and have studied the operations of many others. Just as successful people have traits in common, the most successful direct marketing companies have something in common. They follow a specific “success formula” for making tons of money via direct […]
back-end, direct-mail, direct-mail-marketing, front-end, house-file, sales-funnel, sales-piece
Your direct mail package and your sales copy are all carefully designed to bring your prospects to the critical moment where they will pull the trigger and place the order. You don’t want to lose them at this point. Your goal is to get them to ACT NOW! But that’s just when many marketers make […]
call-to-action, copywriting, customers, direct-mail, direct-mail-marketing, sales-pieces