Every Door Direct Mail is a program the USPS developed to help get more businesses to see the value of, and use, direct mail. Every Door Direct Mail allows you to blanket specific neighborhoods, and is therefore great for regional businesses. The USPS recently reported that 81% of households read or scan their mail DAILY […]
direct-mail, direct-mail-marketing, every-door-direct-mail, mailing
Sometimes dropping your mail off at the post office can feel like you’re throwing it into a vast abyss. Once it’s out of your hands, you have no more control over it. Will it get to real people, or will it end up in the dead letter office? Will the people who receive it read […]
data-hygiene, direct-mail, direct-mail-marketing, lists, mailing
It’s still hard to believe that the cost to mail a first class letter is 49¢. First Class mail sent in batches of 500 pieces costs 46¢ a piece. And the cost to mail a letter bulk rate has gone up to more than 30¢. Postage is one of the largest budget items for direct […]
direct-mail, direct-mail-marketing, mail-processing, mailing, presort, usps
With growing awareness of environmental issues, and so much interest in businesses “going green” these days, the mailing industry has responded with a number of interesting alternatives and guidelines that cover every aspect of your mailing activities. I’m often asked the following question: “My retail business is very focused on being environmentally friendly. I successfully […]
direct-mail, direct-mail-marketing, environment, environmental-impact, mailing, printing
Critics will say that in the 21st century other methods of communication are more popular than physical mail. There’s e-mail and texting and Facebook ads. And then, on top of that we hear nothing but bad news about the state of the Post Office and how it’s losing money. It’s funny though. In spite of […]
competition, customers, direct-mail, direct-mail-marketing, mailing, new-customers
Early in my career I worked for Ken Roberts who was one of the largest financial direct mailers in the country. He started out as a one-man operation, and he used to love telling stories about how at the beginning, he’d get his kids to help him stuff his sales pieces into envelopes and slap […]
direct-mail, direct-mail-marketing, mail-processing, mailing
Some direct mail marketers focus so much on WHAT they mail to WHOM, that they lose sight of another variable that’s just as important – and that’s WHEN they mail. In my experience, most industries have a good time of year to mail (when they get stellar results) … and a bad one (when you […]
direct-mail, direct-mail-marketing, mailing, planning, seasons
Postage costs make up one of the most expensive elements of your mailing budget. That being the case, it only makes sense for you to wring the most value out of every penny on postage you spend. To conserve your money, it’s important to avoid over-paying on postage when you can. For example, there’s a […]
direct-mail, direct-mail-marketing, lift-note, mailing, sales-piece
Bulk mail isn’t always the most effective way to go. Neither is first class mail. It all depends on the other factors involved in your mailing. Have you ever wondered if you should be sending your mail out First Class when you’ve been mailing Bulk Mail for years? Or have you been paying higher postage […]
budget, mail-processing, mailing, profit, usps
Rick is a client of mine for whom I’m trying to help “crack the code” on direct mail for his Medical Clinic. I sent out a tear-sheet mailing for Rick last year with marginal results. He didn’t lose any money and he didn’t make any money. Actually, marginal results on your first mailing are not […]
direct-mail, direct-mail-marketing, mailing, testing