Even if your business never extends across US borders, you can learn something from the sales techniques in China. I’m fascinated by China’s role in the world. They have a love/hate relationship with a lot of countries – especially ours. The US Trade Deficit reaches over $250 BILLION with China. We are constantly importing lower-priced […]
direct-mail, direct-mail-marketing, profit, quick-tips, sales
Most direct marketing pros have their own lingo for easy communication. It may all sound like alphabet soup to you, but you want to sound like a professional. So, here is a list of terms and acronyms that might come in handy. AIDA: Gain ATTENTION, Create INTEREST, Build DESIRE, and Request ACTION. This acronym is […]
acronyms, direct-mail, direct-mail-basics, direct-mail-marketing, quick-tips
If you are going to be successful in direct mail, you MUST learn how to select mailing lists. Even if you have a great list broker, the broker will often give you a selection of lists from which you must choose the best for your business. How will you know which to pick? The “Datacard” […]
datacard, direct-mail, direct-mail-marketing, mailing-lists, quick-tips