I have worked with some of the most successful direct marketing companies in the United States, and have studied the operations of many others. Just as successful people have traits in common, the most successful direct marketing companies have something in common. They follow a specific “success formula” for making tons of money via direct […]
back-end, direct-mail, direct-mail-marketing, front-end, house-file, sales-funnel, sales-piece
If you want to get prospects to a website, all your direct mail piece has to do is whet their appetite. You can create an entire online sales funnel for your potential customers, but the very first step is to get them to your website. Over the years I’ve worked with a large number of […]
direct-mail, direct-mail-marketing, online, sales, sales-funnel, website
When customers buy your product or service they enter a “Sales Funnel” or “Customer Retention Path” where they receive regular mailings selling the backend products. I’ve studied sales funnels/customer retention paths for years and there is a science to them. They all involve a lot of testing and take time to implement, but once they […]
customers, direct-mail, direct-mail-marketing, lifetime-value, LTV, sales, sales-funnel
Your House File Don’t ignore the people who have proven that they like you and want to give you their credit card number. These are people who have already bought from you and should be on your House File. Keep coming back to your House File with reminders of your products and services. Come up […]
back-end, customer-retention-path, customers, direct-mail, direct-mail-marketing, sales-funnel