What if there was an analysis tool that helped to shine a spotlight on all the critical aspects of a company’s situation so that an intelligent, focused direct mail program can be developed? There is: It’s called SWOT Analysis. If you can incorporate the SWOT analysis into your marketing plans, it will help you focus […]
direct-mail, direct-mail-marketing, planning, swot, swot-analysis, testing
Believe it or not, the Post Office really does know a thing or two about direct mail marketing. They provide more than just a service of sending your package from Point A to Point B. The USPS has some really helpful information that can help improve your direct mail response rates. Recently I found a […]
call-to-action, common-errors, direct-mail, direct-mail-marketing, mailing-list, testing
Rick is a client of mine for whom I’m trying to help “crack the code” on direct mail for his Medical Clinic. I sent out a tear-sheet mailing for Rick last year with marginal results. He didn’t lose any money and he didn’t make any money. Actually, marginal results on your first mailing are not […]
direct-mail, direct-mail-marketing, mailing, testing