The headline is the most important part of your sales letter or space ad. You could have the best advertising copy and the best product, but it doesn’t matter IF the reader doesn’t get past the headline. Changing the headline can make a huge difference in your response rate, even if you don’t change one […]
copywriting, direct-mail, direct-mail-marketing, sales, sales-pieces, vendors
If you’re not working off a house file, your entire direct mailing campaign starts with a list of prospective customers. You’re not going to build these lists yourself. Can you imagine thumbing through an old phonebook to find the names of all the potential customers in your area? You wouldn’t. Instead, you can purchase lists […]
direct-mail, direct-mail-marketing, list-broker, list-hygiene, lists, vendors
It’s good business practice to conserve resources. Why would you spend more money to get the same service you could have gotten for less? I bet you wouldn’t. I always get more than one price quote before ordering a print job. Usually I get at least three. And I recommend that you do the same. […]
direct-mail, direct-mail-marketing, printing, printing-broker, quotes, vendors
Did you hear the one about the direct mail marketer who sent out a piece with the wrong phone number? Sorry – there’s no punch line to this story. It’s just a very sad tale. Some lessons are just learned the hard way, but this one doesn’t have to be. Hopefully by reading this you’ll […]
direct-mail, direct-mail-marketing, printing, proofing, sales-piece, vendors