If you’re like me, you’ve become addicted to reading people’s comments before buying anything on Amazon. We want validation that we’re making the right decision, and what could be more sincere than the spontaneous assessments of people who have already bought and used the product? One of the reasons testimonials can be more effective […]
direct-mail, direct-mail-marketing, sales, testimonials, website
If you want to get prospects to a website, all your direct mail piece has to do is whet their appetite. You can create an entire online sales funnel for your potential customers, but the very first step is to get them to your website. Over the years I’ve worked with a large number of […]
direct-mail, direct-mail-marketing, online, sales, sales-funnel, website