You do hear about “white papers” a lot lately, although the expression goes back about 90 years. Originally the term referred to government documents that were concerned with policy analysis. Later the term was broadened to refer to any document with in-depth analysis of some social or governmental issue. Today the term is used more […]
copywriting, direct-mail, direct-mail-marketing, sales-piece, sales-pieces, types-of-mailings
Every Door Direct Mail is a program the USPS developed to help get more businesses to see the value of, and use, direct mail. Every Door Direct Mail allows you to blanket specific neighborhoods, and is therefore great for regional businesses. The USPS recently reported that 81% of households read or scan their mail DAILY […]
direct-mail, direct-mail-marketing, every-door-direct-mail, mailing