One of the biggest complaints I hear from small business owners and entrepreneurs is … there isn’t enough time in the day to do everything that needs to be done! This is something I struggle with as well. There never seems to be enough hours in the day! Time is valuable. And it is something […]
direct-mail, direct-mail-marketing, get-organized, time-management
The headline is the most important part of your sales letter or space ad. You could have the best advertising copy and the best product, but it doesn’t matter IF the reader doesn’t get past the headline. Changing the headline can make a huge difference in your response rate, even if you don’t change one […]
copywriting, direct-mail, direct-mail-marketing, sales, sales-pieces, vendors
They’re already waiting… If you have customers, you have a group of people with credit cards in hand WAITING to buy something from you. YOU MUST offer them something! If you don’t, it would be like you going to a store and seeing something that you’d like to buy, but when you went to pay […]
direct-mail, direct-mail-marketing, sales
If you want people to take action and buy from you, you have to ask for the order. But surprisingly, most marketing messages don’t. If you don’t include a strong, clear, call to action in your direct mail campaign, you are wasting money! You need to make it ABUNDANTLY clear what your offer is. In […]
call-to-action, copywriting, direct-mail, direct-mail-marketing, sales-piece
Right from the outset, new salespeople are taught a very important lesson: Ask for the sale! Prospects won’t be that quick to part with their money or their personal information. If you don’t ask for the sale, they will easily slip away. In direct mail sales pieces, the way you ask for the sale is […]
benefits, call-to-action, direct-mail, guarantee, incentives, keep it simple, testing
There’s so much involved in either starting up a new business or entering a new phase of your existing business. It’s an exciting time. And you probably have a lot of money invested that you can’t wait to start recouping. You may have put in new phone lines, or started a new website as part […]
common-errors, direct-mail, planning, testing