Bulk mail isn’t always the most effective way to go. Neither is first class mail. It all depends on the other factors involved in your mailing. Have you ever wondered if you should be sending your mail out First Class when you’ve been mailing Bulk Mail for years? Or have you been paying higher postage […]
budget, direct-mail, direct-mail-marketing, mail-processing, mailing, profit, usps
Every Door Direct Mail is a program the USPS developed to help get more businesses to see the value of, and use, direct mail. Every Door Direct Mail allows you to blanket specific neighborhoods, and is therefore great for regional businesses. The USPS recently reported that 81% of households read or scan their mail DAILY […]
direct-mail, direct-mail-marketing, every-door-direct-mail, mailing
Sometimes dropping your mail off at the post office can feel like you’re throwing it into a vast abyss. Once it’s out of your hands, you have no more control over it. Will it get to real people, or will it end up in the dead letter office? Will the people who receive it read […]
data-hygiene, direct-mail, direct-mail-marketing, lists, mailing
It’s still hard to believe that the cost to mail a first class letter is 55¢. First Class mail sent in batches of 500 pieces costs 46¢ a piece. And the cost to mail a letter bulk rate has gone up to more than 30¢. Postage is one of the largest budget items for direct […]
direct-mail, direct-mail-marketing, mail-processing, mailing, presort, usps
Critics will say that in the 21st century other methods of communication are more popular than physical mail. There’s e-mail and texting and Facebook ads. And then, on top of that we hear nothing but bad news about the state of the Post Office and how it’s losing money. It’s funny though. In spite of […]
competition, customers, direct-mail, direct-mail-marketing, mailing, new-customers
Early in my career I worked for Ken Roberts who was one of the largest financial direct mailers in the country. He started out as a one-man operation, and he used to love telling stories about how at the beginning, he’d get his kids to help him stuff his sales pieces into envelopes and slap […]
direct-mail, direct-mail-marketing, mail-processing, mailing