If you want people to take action and buy from you, you have to ask for the order. But surprisingly, most marketing messages don’t. If you don’t include a strong, clear, call to action in your direct mail campaign, you are wasting money! You need to make it ABUNDANTLY clear what your offer is. In […]
call-to-action, copywriting, direct-mail, direct-mail-marketing, sales-piece
Right from the outset, new salespeople are taught a very important lesson: Ask for the sale! Prospects won’t be that quick to part with their money or their personal information. If you don’t ask for the sale, they will easily slip away. In direct mail sales pieces, the way you ask for the sale is […]
benefits, call-to-action, direct-mail, guarantee, incentives, keep it simple, testing
Over the years I’ve worked with a large number of online marketers who were very successful at finding prospects through direct mail. My experience with them has taught me a lot, and now you will benefit from it. I’m going to share with you three of my best secrets for driving prospects to an online […]
call-to-action, copywriting, direct-mail, direct-mail-marketing, sales, sales-funnel, website
Your direct mail campaign is made up of a number of elements. Of all of them, the one that is most important is the list you mail to. That alone accounts for 40% of the success of the campaign. If you try to sell grass-fed steaks to a group of vegetarians, you will not make […]
call-to-action, common-errors, direct-mail, direct-mail-marketing, sales, sales-piece, testing
We are about to look at the most important 20 seconds in the life of a sales piece. And I bet you can guess what they are. It’s those first 20 seconds after your prospect sees your sales piece sitting in the pile of mail he just brought into the house, and what he does […]
call-to-action, dimensional-mail, direct-mail, direct-mail-marketing, sales
Having the right sales piece is crucial to the success of your direct mail campaign. And one of the most critical aspects of any sales piece is the offer/call to action. This is the part of the copy that lets readers know what you want them to do and what they’ll get for doing it. […]
call-to-action, copywriting, direct-mail, direct-mail-marketing, sales
I suppose there are some businesspeople who send out direct mail campaigns just to sell some product today, and they don’t really consider the larger context of what they’re doing, and what their actions now could mean for the future of their businesses. You’ll notice that I called them “businesspeople,” and not “marketers,” because I […]
call-to-action, direct-mail, direct-mail-marketing, mailing-list, sales copy, testing
Believe it or not, the Post Office really does know a thing or two about direct mail marketing. They provide more than just a service of sending your package from Point A to Point B. The USPS has some really helpful information that can help improve your direct mail response rates. Recently I found a […]
call-to-action, common-errors, direct-mail, direct-mail-marketing, mailing-list, testing
Your direct mail package and your sales copy are all carefully designed to bring your prospects to the critical moment where they will pull the trigger and place the order. You don’t want to lose them at this point. Your goal is to get them to ACT NOW! But that’s just when many marketers make […]
call-to-action, copywriting, customers, direct-mail, direct-mail-marketing, sales-pieces