How do I judge whether or not my campaign worked? This is an important question to ask. Direct mail campaigns are expensive, and they serve a crucial function, which is to build your customer base and bring in an immediate influx of money. If your campaign isn’t effective, you’re losing money on the mailing itself […]
budget, campaign-results, direct-mail, direct-mail-marketing, lifetime-value, profit, ROI, sales, tracking
Fellow direct mailers . . . sometimes I like to remind you of what a great medium we have in direct mail. That’s because “snail mail” doesn’t get the respect it deserves today. Critics will say that in the 21st century other methods of communication are much more popular. There’s e-mail and texting and Facebook […]
benefits, campaign-results, direct-mail, direct-mail-marketing, profit
When tracking the profit of your direct mail campaigns, you basically look at your overall income from the campaign, minus the cost of printing and mailing your sales piece. It wouldn’t make sense to track how much you sold without how much it cost you. However, you do not need to include any kind of […]
campaign-results, direct-mail, direct-mail-marketing, profit, tracking
Okay, so you just spent $3,000 on a direct mail campaign. The pieces are out the door, and you’re finished with the whole process. Now it’s back to business, just fulfilling all those orders that are about flood in. There’s nothing more to do with the mailing, right? Wrong. Now comes one of the most […]
campaign-results, direct-mail, direct-mail-marketing, lifetime-value, LTV, tracking