If you feel like your mailing results are on a downhill slide, you may mix things up a little bit and send out a mailing that is really different. One of the most critical aspects of your direct mail campaign is getting prospects to open and read your message. Being creative can intrigue prospects and […]
bonus, dimensional-mail, direct-mail, direct-mail-marketing, give-away, mailing, types-of-mailings
We are about to look at the most important 20 seconds in the life of a sales piece. And I bet you can guess what they are. It’s those first 20 seconds after your prospect sees your sales piece sitting in the pile of mail he just brought into the house, and what he does […]
copywriting, dimensional-mail, direct-mail, direct-mail-marketing, headlines, sales-pieceWe are about to look at the most important 20 seconds in the life of a sales piece. And I bet you can guess what they are. It’s those first 20 seconds after your prospect sees your sales piece sitting in the pile of mail he just brought into the house, and what he does […]
call-to-action, dimensional-mail, direct-mail, direct-mail-marketing, sales
Your best prospects are people who have specifically requested information from you about your products and services, and/or people who have already placed an order with you. You can think of each prospective customer as a little seedling that you want to nurture with care and attention so that they will grow into a customer […]
dimensional-mail, direct-mail, direct-mail-marketing, sales-pieces, shock-and-awe, types-of-mailings
Options, options, options. There are so many direct mail formats to choose from: letters, postcards, magalogs, oh my! Some of them are perfectly suited for you, and others – not so much. Some pieces will work for certain products and offers, others will not. It’s time to start considering all the possibilities and make a […]
dimensional-mail, direct-mail, direct-mail-marketing, letter-package, postcard, sales-pieces, self-mailer