Critics will say that in the 21st century other methods of communication are more popular than physical mail. There’s e-mail and texting and Facebook ads. And then, on top of that we hear nothing but bad news about the state of the Post Office and how it’s losing money. It’s funny though. In spite of […]
competition, customers, direct-mail, direct-mail-marketing, mailing, new-customers
Options, options, options. There are so many direct mail formats to choose from: letters, postcards, magalogs, oh my! Some of them are perfectly suited for you, and others – not so much. Some pieces will work for certain products and offers, others will not. It’s time to start considering all the possibilities and make a […]
dimensional-mail, direct-mail, direct-mail-marketing, letter-package, postcard, sales-pieces, self-mailer
Early in my career I worked for Ken Roberts who was one of the largest financial direct mailers in the country. He started out as a one-man operation, and he used to love telling stories about how at the beginning, he’d get his kids to help him stuff his sales pieces into envelopes and slap […]
direct-mail, direct-mail-marketing, mail-processing, mailing
Some direct mail marketers focus so much on WHAT they mail to WHOM, that they lose sight of another variable that’s just as important – and that’s WHEN they mail. In my experience, most industries have a good time of year to mail (when they get stellar results) … and a bad one (when you […]
direct-mail, direct-mail-marketing, mailing, planning, seasons
If you want to get prospects to a website, all your direct mail piece has to do is whet their appetite. You can create an entire online sales funnel for your potential customers, but the very first step is to get them to your website. Over the years I’ve worked with a large number of […]
direct-mail, direct-mail-marketing, online, sales, sales-funnel, website
When customers buy your product or service they enter a “Sales Funnel” or “Customer Retention Path” where they receive regular mailings selling the backend products. I’ve studied sales funnels/customer retention paths for years and there is a science to them. They all involve a lot of testing and take time to implement, but once they […]
customers, direct-mail, direct-mail-marketing, lifetime-value, LTV, sales, sales-funnel
Your direct mail package and your sales copy are all carefully designed to bring your prospects to the critical moment where they will pull the trigger and place the order. You don’t want to lose them at this point. Your goal is to get them to ACT NOW! But that’s just when many marketers make […]
call-to-action, copywriting, customers, direct-mail, direct-mail-marketing, sales-pieces
Other marketers may have great ideas for running direct mail campaigns – that you could benefit from. It’s not exactly cheating. After all, imitation is the sincerest form of flattery. We’re all bombarded with marketing messages all the time. As a marketer yourself, you should start paying attention to them. See if you can pick […]
competition, direct-mail, direct-mail-marketing, mailing-lists
I always get more than one price quote before ordering a print job. Usually I get at least three. And I recommend that you do the same. Sometimes these “little details” can make a big difference in your bottom line. Does getting several quotes seem like too much trouble to you? Well, whether it’s “too […]
direct-mail, direct-mail-marketing, printing, printing-broker, quotes, vendors
AIDA: Gain ATTENTION, Create INTEREST, Build DESIRE, and Request ACTION. This acronym is a dynamic formula for writing great sales pieces. B2B: Business-to-Business. Refers to a type of business that markets to other businesses, rather than to consumers. An example would be a company that sells imprinted promotional items to businesses. B2C: Business to Consumer. […]
acronyms, direct-mail, direct-mail-basics, direct-mail-marketing, quick-tips