You may think you’re in business to sell financial courses, or clean carpets, or sell health supplements. But that’s only part of the story. The other, critical part of being in business concerns the people who are paying you money for your product or service – your customers. Without your customers, you’re an office with […]
customers, direct-mail, direct-mail-marketing
Having the right sales piece is crucial to the success of your direct mail campaign. And one of the most critical aspects of any sales piece is the offer/call to action. This is the part of the copy that lets readers know what you want them to do and what they’ll get for doing it. […]
call-to-action, copywriting, direct-mail, direct-mail-marketing, sales
I suppose there are some businesspeople who send out direct mail campaigns just to sell some product today, and they don’t really consider the larger context of what they’re doing, and what their actions now could mean for the future of their businesses. You’ll notice that I called them “businesspeople,” and not “marketers,” because I […]
call-to-action, direct-mail, direct-mail-marketing, mailing-list, sales copy, testing
What if there was an analysis tool that helped to shine a spotlight on all the critical aspects of a company’s situation so that an intelligent, focused direct mail program can be developed? There is: It’s called SWOT Analysis. If you can incorporate the SWOT analysis into your marketing plans, it will help you focus […]
direct-mail, direct-mail-marketing, planning, swot, swot-analysis, testing
The biggest hurdle for an envelope sales package is getting the envelope opened. If the envelope is not opened, no sales will be made! We MUST make sure we find a way to get the envelope noticed, and it must intrigue prospects enough that they will want to open it. You must put serious thought […]
direct-mail, direct-mail-marketing, sales-pieces, types-of-mailings
Dimensional mail isn’t your standard letter or post card. Dimensional mail is much more exciting. It’s lumpy and bumpy. It’s unusual. It feels like a gift. The recipient picks up the envelope and it’s heavy. There’s obviously something different inside. What could it be? The curiosity about what it might be really gets people’s attention. […]
direct-mail, direct-mail-marketing, sales-pieces, types-of-mailings
Since I am an optimist, I see the good and positive side of just about everything. I’m rarely negative. Although I always encourage people to have a positive outlook, I want to take a moment to mention there are times when you might want to be a bit negative. I’m not talking about having a […]
copywriting, direct-mail, direct-mail-marketing, sales-piece
One of today’s trends in marketing doesn’t look anything like marketing – and it’s actually been around for more than 100 years! Today it has the name, “content marketing” or “information marketing,” and whether your business is web-based or brick-and-mortar, you would be wise to take advantage of this effective medium. The idea behind this […]
content-marketing, copywriting, direct-mail, direct-mail-marketing, sales-pieces
You do hear about “white papers” a lot lately, although the expression goes back about 90 years. Originally the term referred to government documents that were concerned with policy analysis. Later the term was broadened to refer to any document with in-depth analysis of some social or governmental issue. Today the term is used more […]
copywriting, direct-mail, direct-mail-marketing, sales-piece, sales-pieces, types-of-mailings
Every Door Direct Mail is a program the USPS developed to help get more businesses to see the value of, and use, direct mail. Every Door Direct Mail allows you to blanket specific neighborhoods, and is therefore great for regional businesses. The USPS recently reported that 81% of households read or scan their mail DAILY […]
direct-mail, direct-mail-marketing, every-door-direct-mail, mailing