One of the biggest complaints I hear from small business owners and entrepreneurs is … there isn’t enough time in the day to do everything that needs to be done! This is something I struggle with as well. There never seems to be enough hours in the day! Time is valuable. And it is something […]
direct-mail, direct-mail-marketing, get-organized, time-management
Imagine running a direct mail campaign by writing your own copy, individually typing that copy for each and every sales piece you plan to send, stuffing and addressing the envelopes one by one using names and addresses you got from the phone book, slapping on the stamps, and then sorting it all and carting it […]
direct-mail, direct-mail-marketing, get-organized, planning, printing, quotes, vendor, vendors
There is no end to the improvements we can make to our sales materials. Even when we have a piece that works great, there are always further refinements we can make that will bump up the response rate. With my own clients, I’m always testing changes to sales pieces. You have to, because with time […]
direct-mail, direct-mail-marketing, get-organized, testing
Let me tell you what really frustrates me. It’s when I work hard for a client, finding them tons of prospects who actually respond to their mailing and make inquiries by calling or going on line . . . and then my client is not set up to handle the calls and close the sale. […]
common-errors, direct-mail, direct-mail-marketing, get-organized, sales, sales-funnel
If you are better organized, you have a better chance of managing your time effectively. When I talk about getting organized people generally think I’m referring to a spick-and-span office with not a paper out of place. But my experience has taught me that a neat office is not necessarily a very organized office. If […]
direct-mail, direct-mail-marketing, get-organized, time-management