I suppose there are some businesspeople who send out direct mail campaigns just to sell some product today, and they don’t really consider the larger context of what they’re doing, and what their actions now could mean for the future of their businesses. You’ll notice that I called them “businesspeople,” and not “marketers,” because I […]
call-to-action, direct-mail, direct-mail-marketing, mailing-list, sales copy, testing
Believe it or not, the Post Office really does know a thing or two about direct mail marketing. They provide more than just a service of sending your package from Point A to Point B. The USPS has some really helpful information that can help improve your direct mail response rates. Recently I found a […]
call-to-action, common-errors, direct-mail, direct-mail-marketing, mailing-list, testing