Sometimes dropping your mail off at the post office can feel like you’re throwing it into a vast abyss. Once it’s out of your hands, you have no more control over it. Will it get to real people, or will it end up in the dead letter office? Will the people who receive it read […]
common-errors, direct-mail, direct-mail-marketing, mailing-lists, sales-pieces
Other marketers may have great ideas for running direct mail campaigns – that you could benefit from. It’s not exactly cheating. After all, imitation is the sincerest form of flattery. We’re all bombarded with marketing messages all the time. As a marketer yourself, you should start paying attention to them. See if you can pick […]
competition, direct-mail, direct-mail-marketing, mailing-lists
If you are going to be successful in direct mail, you MUST learn how to select mailing lists. Even if you have a great list broker, the broker will often give you a selection of lists from which you must choose the best for your business. How will you know which to pick? The “Datacard” […]
datacard, direct-mail, direct-mail-marketing, mailing-lists, quick-tips