Imagine running a direct mail campaign by writing your own copy, individually typing that copy for each and every sales piece you plan to send, stuffing and addressing the envelopes one by one using names and addresses you got from the phone book, slapping on the stamps, and then sorting it all and carting it […]
direct-mail, direct-mail-marketing, get-organized, planning, printing, quotes, vendor, vendors
I always get more than one price quote before ordering a print job. Usually I get at least three. And I recommend that you do the same. Sometimes these “little details” can make a big difference in your bottom line. Does getting several quotes seem like too much trouble to you? Well, whether it’s “too […]
direct-mail, direct-mail-marketing, printing, printing-broker, quotes, vendors
Did you hear the one about the direct mail marketer who sent out a piece with the wrong phone number? Sorry – there’s no punch line to this story. It’s just a very sad tale. Some lessons are just learned the hard way, but this one doesn’t have to be. Hopefully by reading this you’ll […]
direct-mail, direct-mail-marketing, printing, proofing, sales-piece, vendors
Your sales piece, going out into thousands of homes, represents you and your business. So, you want it to look its best. You’re depending on your printer to provide an attractive, quality product. So choosing the right printer is critical. You need to go through a certain procedure to make sure you select a printer […]
direct-mail, direct-mail-marketing, printer, printing, quotes, vendor