The headline is the most important part of your sales letter or space ad. You could have the best advertising copy and the best product, but it doesn’t matter IF the reader doesn’t get past the headline. Changing the headline can make a huge difference in your response rate, even if you don’t change one […]
copywriting, direct-mail, direct-mail-marketing, sales, sales-pieces, vendors
Sometimes dropping your mail off at the post office can feel like you’re throwing it into a vast abyss. Once it’s out of your hands, you have no more control over it. Will it get to real people, or will it end up in the dead letter office? Will the people who receive it read […]
common-errors, direct-mail, direct-mail-marketing, mailing-lists, sales-pieces
The biggest hurdle for an envelope sales package is getting the envelope opened. If the envelope is not opened, no sales will be made! We MUST make sure we find a way to get the envelope noticed, and it must intrigue prospects enough that they will want to open it. You must put serious thought […]
direct-mail, direct-mail-marketing, sales-pieces, types-of-mailings
Dimensional mail isn’t your standard letter or post card. Dimensional mail is much more exciting. It’s lumpy and bumpy. It’s unusual. It feels like a gift. The recipient picks up the envelope and it’s heavy. There’s obviously something different inside. What could it be? The curiosity about what it might be really gets people’s attention. […]
direct-mail, direct-mail-marketing, sales-pieces, types-of-mailings
One of today’s trends in marketing doesn’t look anything like marketing – and it’s actually been around for more than 100 years! Today it has the name, “content marketing” or “information marketing,” and whether your business is web-based or brick-and-mortar, you would be wise to take advantage of this effective medium. The idea behind this […]
content-marketing, copywriting, direct-mail, direct-mail-marketing, sales-pieces
You do hear about “white papers” a lot lately, although the expression goes back about 90 years. Originally the term referred to government documents that were concerned with policy analysis. Later the term was broadened to refer to any document with in-depth analysis of some social or governmental issue. Today the term is used more […]
copywriting, direct-mail, direct-mail-marketing, sales-piece, sales-pieces, types-of-mailings
There will be times that you receive complaints about your direct mail campaign. In business you have to develop a bit of a thick skin. That means you have to learn to do what’s best for your business in spite of the fact that a few people may complain. Some people will always complain, no […]
copywriting, customers, data-hygiene, direct-mail, direct-mail-marketing, house-file, sales-pieces
Your best prospects are people who have specifically requested information from you about your products and services, and/or people who have already placed an order with you. You can think of each prospective customer as a little seedling that you want to nurture with care and attention so that they will grow into a customer […]
dimensional-mail, direct-mail, direct-mail-marketing, sales-pieces, shock-and-awe, types-of-mailings
A number of my clients have been having great results using an attractive sales piece format known as the Invitation Mailer. This format fulfills a very specific purpose, and it’s not appropriate for every situation, but in the right circumstances it can bring you an amazing response. The mailer is made up of several different […]
direct-mail, direct-mail-marketing, sales-pieces, types-of-mailings
As direct mail marketers, we are always looking for ways to get prospects to open the envelope – and then actually read the sales piece. Sometimes our approach requires us to be a little more creative to grab the prospect’s attention. I want to share with you one method that I’ve used many times with […]
direct-mail, direct-mail-marketing, sales-pieces, types-of-mailings