The heart and soul of your direct mail campaign is the sales piece copy. Writing brilliant, interesting, persuasive copy is not an easy task. And it’s often not fully appreciated by the people who pay for it. New mailers especially tend to focus on the campaign details of cost, scheduling, and locating mailing lists. Getting […]
copywriting, direct-mail, direct-mail-marketing, vendor
Imagine running a direct mail campaign by writing your own copy, individually typing that copy for each and every sales piece you plan to send, stuffing and addressing the envelopes one by one using names and addresses you got from the phone book, slapping on the stamps, and then sorting it all and carting it […]
direct-mail, direct-mail-marketing, get-organized, planning, printing, quotes, vendor, vendors
Your sales piece, going out into thousands of homes, represents you and your business. So, you want it to look its best. You’re depending on your printer to provide an attractive, quality product. So choosing the right printer is critical. You need to go through a certain procedure to make sure you select a printer […]
direct-mail, direct-mail-marketing, printer, printing, quotes, vendor