- Home
- Testimonials
Here’s what a few of the people I’ve worked with have to say about me and our results:
“Craig helped me dial in all areas of my marketing planing and gave expert suggestions and recommendations along the way. Craig is scientific and precise with his marketing recommendations and strategies. While most marketers simply hope and pray for an ROI, Craig is masterful at his art and therefore, can help provide a consistent and predictable outcome/result. As a result, I’ve seen a tremendous increase in qualified prospects and it’s been much easier to convert them to paying patients. I would recommend Craig to any chiropractor who feels like marketing is overwhelming, or takes too much time. Your practice really could thrive with the right direction!”
Dr. Dan Yachter
Chiropractor, Elevation Health Lake Mary
“Craig is the go-to-guy for me and my clients when it comes to mailing lists and direct mail. He actually mails millions of sales letters, booklets and other direct mail for clients every year. He’s not a speaker on this – he does it.”
Dan Kennedy
Author of 13 Business Books, a busy entrepreneur, consultant, speaker and direct-response advertising copywriter.
“Craig was a key member of my Marketing Team and ultimately headed every Direct Mail Campaign at The Ken Roberts Company … and every single aspect of every campaign that that title confers. Quite a feat: We grew to mail 25 million pieces one year — all under Craig’s planning, direction, and supervision.
You won’t find a better all-around, all-inclusive direct sales marketer than Craig Simpson.”
Ken Roberts | Financial Education Guru
“Craig Simpson has always given us solid advice on direct mail. He recently had us make one change to our direct mail campaigns and it instantly saved us $52,000!”
Curt Dawn and Kirsti Hegg | Astoria Publishing
“I’ve been working with Craig now for about five or six months. Craig has greatly improved our ability to reach our prospects through direct mail. In fact, our first two mailers were roughly double the ROI of all our previous direct mail pieces. We’re very pleased and I would encourage you to talk to Craig about what he might be able to do for you!”
Steve Adams | US Retail / Pet Supplies Plus
“I just wanted to give a quick endorsement to my friend Craig Simpson and his company, Simpson Direct. He’s done extensive work for my company, Iron Tribe Fitness and Iron Tribe Franchise. He’s helped me coordinate everything from dimensional mailings to postcards to my new monthly newsletter that we do now, to even some more dimensional stuff that’s gotten a huge response for us. He’s gone a step further than I’ve even gone, really getting into lists – dissecting a list, looking at response rate, and really has helped maximize everything we’ve done here at a store level and franchise level. Couldn’t recommend Craig highly enough. Thanks!”
Forrest Walden | Iron Tribe Fitness
Craig Simpson is a true Direct Mail pro. Not only does he have access to the right lists for the right market but he is also a student of direct response marketing. When I work with Craig on a direct mail piece he is also able to provide very valuable marketing and strategy advice as well as list acquisition. This is a huge benefit and saves a ton of time, money, trial and error.”
Andrew J. Cass | AndrewJCass.com
“The whole process of direct mail was overwhelming to me. With Craig’s experience, we were able to create a direct-mail piece right out of the gate that beat the return-on-investment from my long-running print ads.”
Michael Gravette | SafetyTechnology.com
“Craig Simpson is withOUT a doubt one of the best Direct Mail resources I know. When Dan Kennedy originally suggested I speak to Craig about working with him on a project for Glazer-Kennedy, I was a bit skeptical at first. After all, what was he going to teach me that I didn’t already know. I’m really glad I listened to Dan and got Craig on the phone. His keen insights and thorough tracking methods are superior. Getting Craig to run your Direct Mail campaigns is the best money you can spend.”
Bill Glazer | Founder of Glazer-Kennedy Inside’s Circle | Direct Response Marketing Consultant | Best Selling Author – Speaker
“Craig Simpson has helped me take my business to a new level with his direct mail expertise. He has a rigorous system for testing that keeps my business growing. I’ve found Craig to be honest, straightforward, and easy to work with.”
Michael Kimble | Group M Marketing
“Craig Simpson is a brilliant direct marketing strategist. His keen insight into what makes a direct mail campaign work is unsurpassed. His advice and council has not only helped me develop successful direct mail campaigns; it has kept me out of the expensive and time consuming ‘ditch of failure’. I would not dare attempt to do a direct mail campaign without extensive consulting and help from him. You would be wise to do the same.”
Steve Clark, CEO | NewSchoolSelling.com
“You have been most helpful on this initial engagement and would recommend you to anyone who is serious about learning more about copy and direct mail.”
David Phelps,Dentist Freedom Blueprint | President, Seller Finance Solutions
“We used to run our marketing campaigns in-house, but since we started working with Craig the turnaround has been remarkable! Craig presents us with intelligent thoughtful planning as well as detailed analysis of all our campaigns that make future decisions easy. Bottom line: His services have paid for themselves through improved results!”
Andrew Lowdon | Barchart / US Chart Company
“Our organization started working with Craig just 3 months ago. During that short time frame, our marketing results have increased tenfold! Craig is easy to work with, extremely responsive, has a keen intellect and has been a great mentor to those on my marketing staff. His organizational skills and his reporting of results have made making marketing decisions far easier than in the past. Not only has Craig more than paid for himself many times over, he has given us the added benefit of freeing up staff time. If you are considering using Craig’s services, I’d highly recommend him. He’s not an expense, he’s an investment that provides a hugely positive return on dollars spent.”
Dennis Tubbergen, | GTBK Marketing
“It is extremely difficult to find experienced direct mail strategist and project manager who can manage a complete direct mail campaign from both a conceptual and project perspective. Craig Simpson is among the best I have ever worked with, and has mailed a huge number of pieces, giving him a foundation of knowledge based on testing – unduplicated in our business.”
Bob Bly | Direct Response Copywriter
“Craig is the best direct marketing production manager I’ve ever worked with. He’s great at taking ideas for marketing campaigns and turning them into money in the bank. From list selection, print production, merge purge, media buying, and response analysis, to managing copywriters and art directors — Craig makes it happen.”
Jeff Roberts, CEO | Couloir Consulting
“Craig, in coordinating my complete marketing program, took my online investment advisory service to new highs in subscriptions that I did not believe was possible. Craig handled all the list selection, picked the copywriter, and coordinated all aspects of the marketing program. Our returns exceeded over 100% our greatest expectations. I also found Craig affable, honest, straightforward, flexible and willing to tailor his marketing program to my specific needs and psychological make-up. So, it is with complete confidence that I can heartily recommend Craig Simpson…”
R.E. McMaster, Editor | McMaster Online
“I would highly recommend using Craig Simpson for your direct mail campaign. Without question we would not have seen the returns we did without his expertise on list selection, results analysis and overall dedication to uncovering additional revenue sources. Craig has proven time and again through meticulous planning and execution the added revenue achievable on existing or new campaigns. He is dedicated, reliable, easy to work with and an invaluable resource for anyone looking to start, extend, optimize or increase the ROI on their direct mail campaigns.”
Michael Friedhaber, Director of Media | Dalbey Education Institute
“Craig Simpson knows his stuff! He’s simply the BEST when it comes to the planning, list buying, production details, and BIG PICTURE of the direct marketing business… all the vital details that no one sees in the end but that can make or break your success. If you’re looking someone to oversee or consult on a direct marketing project, Craig’s the man. Not only does he have the experience, the contacts, and the knowledge you need — he also has incredible integrity and will never steer you wrong. He’ll look out for you, steer you away from potential pitfalls, and help you get the most profitable results from your promotions. In other words, Craig isn’t just a brilliant marketing guy, he’s also a truly caring and great human being.”
Lauren Brenner | Copywriter
“Craig, I want to take this time to express my thanks and gratitude to you for all of your support and friendship. It’s been an honor and a pleasure working together. I have found you to be a man of your word, with the highest levels of integrity, hard work, and trustworthiness.”
Jon Goldman | Brand Launcher and Lumpy Mail
“Craig, Thank you so much for all your hard work. We’re so blessed to have you on our team. And I look forward to many years of working together.You’re awesome – I can’t thank you enough for taking this on. I would have been fumbling in the dark attempting to do this on my own. Then you came along and rescued me! Even better – you’re an EXPERT at it!”
Brian Voiles | Traders Edge
“Craig Simpson is the hardest working person I know. Plus he’s brilliant and loves his work — and it shows! He is an expert in direct marketing strategy, list purchasing, campaign planning, reporting and pretty much ALL aspects of a direct marketing campaign. His direct mail knowledge in particular is beyond compare. I can’t say enough about how much I respect and appreciate Craig’s work.”
Lindsay Web, Marketing Manager | RegOnline
“I’ve worked with Craig for over 5 years and have seen him mail millions of pieces. He’s been able to profitably mail campaign after campaign. I’m positive Craig can take just about any existing promotion and make it more profitable by refining the mailing systems. He has a knack for finding new markets for tired promotions, and being able to expand a promotions market and extend its life in the mail-stream through smart list modeling. In fact, I just hired Craig to completely revamp one of my client’s list tracking. He corrected some of the mistakes we were making and gave us ideas on how to mail to even more names — that should easily increase our revenue without costing us a dime. I highly recommend Craig to any direct marketer who wants to build their list and make more money.”
James Demas | Direct Response Copywriter
“While working with Craig Simpson, he’s proven to be the consummate professional. Craig’s marketing ideas, creativity, and editing work have exceeded our expectations in every way. I give to him my highest recommendation and praise.”
Pat Lafferty | Fox Investments
“Hey Craig,I just want to say thanks for all your hard work. I wanted to grow my business but never had the time to dedicate to that. Your attention to detail and reporting has helped me to understand my business and members better. This has really helped in giving me a direction for new product and service development, which has lead to more profits. I can now focus all my time on my stock research and providing the best possible service to my members and still grow my memberships. I look forward to a continued long and successful relationship. ”
Matt Morsa, President | Stock Secrets, Inc.